Job Summary

The Supervisor take ownership in digital lead generation effectively and efficiently by optimize channels and techniques to meet digital sales KPIs via traffic, conversion rate, digital sales volume and COA

Key Roles & Responsibilities

• Effectively set up, execute, and optimize digital media campaigns on multiple platforms, including, but not limited to: Google AdWords, Zalo, Facebook, Coc Coc, Display Network, etc.
• Closely work with partners for digital leads contribution from end-to-end to ensure growth and KPI met
• Manage budget, scope, and timeline for paid marketing campaigns and initiatives. Ensure that all campaigns are optimized to bring highly targeted traffic while also ensuring a very strong ROI
• Manage optimizing, tracking and reporting of campaign progress and conversion for improvement
• Apply necessary actions to support S.E.O / S.E.M for final result of lead generation
• Support email marketing execution for effective customer communication and up-sales / cross-sales opportunities
• Effectively work with relevant departments such as IT, Finance, Legal & Compliance to make things done within scope of work
• Build and maintain relationships with key vendors, platforms and technology partners
• Actively seek opportunities to expand possibility of lead generation and brand awareness
• Own policies, manual, workflows within digital marketing to ensure quality delivery, good digital customer experience and Group branding guidelines

Job Requirements

1. Education background: - University Graduated
2. Minimum Experience: - 02 years proven working experience in Digital Marketing-Lead generation, preferable in financial service sector
- Have experience in digital performance agency is an advantage
- Demonstrate experience managing SEO/SEM, marketing database, marketing email, social media, DSP, etc.
- Google AdWords Certified / Facebook Blueprint Certified is a plus
- Minimum 01 year experience in leadership role
3. Knowledge, Competencies, Skills
- Solid knowledge in setting up and optimizing Google Adwords campaigns, website analytics tools.
- Knowledge in optimizing landing pages and user funnels
- Experience with A/B testing and multivariate experiments
- Experience with email marketing – development and execution
- Knowledge of HTML, CSS
- Up-to-date with the latest trend and best practices in online marketing and measurement
- Communication and influencing skills will be exceptional and always deliver a positive outcome, even where conversations are challenging.
- Can develop plans and take through to action – engaging relevant stakeholders and managing expectations around timing, process etc.
- Strong analytical skills, data-driven thinking and intellectual rigour applied to decision making, and the ability to think strategically about complex issues, and to solve problems to unlock opportunities partner organisations
- The ability to work well under pressure, to project manage competing priorities and the ability to get things done quickly at high quality
- Fluent oral and written communication skills in both English and Vietnamese